How To Get Personal With Your Marketing

By the time you read this, the British Government may have already decided which of London’s airports will get the go-ahead to expand.  The two contenders are the larger, more central Heathrow – and Gatwick which is smaller and about double the distance from the heart of the city.

Whatever the outcome, kudos to the Gatwick folks for this inventive and amusing piece of marketing  [published on Valentine’s Day, of course!]

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