As a child, I loved those Spot the Difference brain teasers – you know: there’s two pictures and you had to find how they differed. When I first saw this business card, only one error leapt out at me – the misspelling of ‘Benefits’ – but then I found three more [maybe you can too].
Does it matter?
You could argue that maybe this is the best reflexologist in town and who cares if there’s mistakes on their card? But my take: even one error erodes your credibility, specially when it comes to your branding materials.
The message: unprofessional.
It’s important to learn from our own mistakes, but so much easier to learn from other people’s – so don’t let this happen to you!
Take the time to check and double-check before anything gets posted, emailed or printed. You not only save face – but reprinting costs too.